Why It's Necessary To Have A Professional-Caliber Safety Video For Your Company

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Why It's Necessary To Have A Professional-Caliber Safety Video For Your Company

18 September 2018
 Categories: , Blog


If you run a company that has staff who work in hazardous roles, it's imperative for you to make safety a top priority. Safety inspections, up-to-date equipment, and training can all make your workplace safer for your employees. Where training is concerned, having a safety video can complement the other training that you offer. Many companies use safety videos as a way to improve their employees' understanding of workplace safety. Instead of attempting to produce this video yourself, it's a good idea to partner with a video production company. Here are some reasons why.

It Demonstrates Your Commitment

As a business owner, you can't afford to take a lackadaisical approach to workplace safety. Doing the video yourself, however, can suggest that you're not as serious about safety as you should be. Even with decent equipment and some editing capability, there's a considerable chance that your safety video will have an amateur feel, and this can make your staff feel as though you're not really investing in a product that will help make them safer on the job. When you get a video production service to produce the video, however, it's demonstrating your commitment to safety.

It Helps To Convey The Message

An amateur safety video can be distracting. As your staff members watch it during their safety training sessions, they may be more focused on the amateur nature of it than on actually taking in the information. For example, if the actors in the production are you and some other managers, your employees could be assessing your acting aptitude as much as they're actually listening to what you have to say. They may also get distracted by the poor sound quality, low lighting, and cheesy transition effects between clips. A professional-caliber safety video won't have any such distractions, allowing your staff to get more out of it.

It Suggests Legitimacy

A company that produces its own, low-quality safety video is often one without a lot of money to devote to such things. Conversely, a company that hires a professional video production service to script, shoot, and edit a safety video demonstrates itself to be a company with enough money to invest in such costs. This can subtly send a message to your staff members that your company is successful at what it does. Speak to a video production service such as Lite Wave Media to describe your needs and see how it can help you.