Starting Up A New Restaurant? Hire A Photographer To Help With The Initial Marketing Efforts
If you have always had a passion for cooking and transitioned this into your adult life, you may be on the verge of opening a restaurant that you hope will be what you work on until you are ready to retire. But unless you have tons of local recognition from going to local farmers' markets and organizing popups in breweries, you are not likely to have much of an initial fan base that you can use to get easy customers. So, you should hire a photographer to get started with marketing efforts leading up to the grand opening.
Exterior
It is a good idea to take photos of the exterior as you are getting everything set up. Posting individual photos and galleries on social media will help you gain much-needed exposure. With professional-quality photographs, you will automatically garner attention, and people will respect the photo quality. It is important to thoroughly tag your photos, as this is how you will easily get people sharing what you upload.
Interior
Another aspect that you should take pictures of is the interior of the restaurant. The entire space as well as the seating will give people an idea of what they can expect when going to your restaurant. Are you going for a homely feeling? Do you want to attract people with an eclectic look? Will you have seating that goes above and beyond the standard setup of a comfortable booth or a dining table and chair set? These are the questions that people may have in their mind and you can answer them with photos.
Plates
Although you may not be ready to serve any food yet, you should start making the meals. It is easier to attract people to your restaurant when people know what the food is going to look like off the menu. It reduces the risk that your guests will take by going to a new restaurant. And, when you pride yourself on plate appearance, you should have no problem impressing people with your dishes in high-definition.
Kitchen
If you want to take it a step further, you can show off the kitchen. In the beginning, it should naturally look clean, but you can still show off what you have out of sight from your customers. Baring all with photos of the exterior, interior, food, and the kitchen will help you make connections with people.
At anywhere from $65 to $300 per hour, you will want to optimize how long you hire a professional for by cooking lots of dishes at one time and having the interior or exterior fully finished beforehand. A photographer is an important piece of the puzzle in your goal to have a successful opening.
For more information, contact Thomas Wayne Photography or a similar company.